Add an unsubscribe link to your emails

This feature lets your recipients opt out from your emails, reducing thus the risk of being flagged as spam. Adding an unsubscribe link to your email is also mandatory to stay GDPR compliant.

Note: When someone clicks on the unsubscribe link from your email, Mergo will automatically track it on your spreadsheet. You can then remove those recipients from your list, and stop emailing them.

How to add an unsubscribe link to your emails

Method 1: From the Mergo sidebar

  • At the top right of the sidebar, open the more options menu, and select Add unsubscription link:

Add unsubscribe link menu
  • Use the text field to personalize the link text to display in your mail, and click on "Save":

Add unsubscribe link
  • After launching your campaign, recipients will receive the email with the unsubscribe link as shown below:

Email with unsubscribe link

Method 2: From your Gmail draft

  • At the end of your Gmail draft, add a text like Unsubscribe and click on the Insert link button:

  • To what URL should this link go?, Add the following link:

Track who unsubscribed from your emails in your Google Sheets

  • If a recipient clicks on the unsubscribe link, Mergo will record this information under the Merge status column:

Merge status column
  • You can also open the Mergo tracking report to see how many recipients have unsubscribed:

Campaign Tracking UI