Add an unsubscribe link to your emails
This feature lets your recipients opt out from your emails, reducing thus the risk of being flagged as spam. Adding an unsubscribe link to your email is also mandatory to stay GDPR compliant.
Note: When someone clicks on the unsubscribe link from your email, Mergo will automatically track it on your spreadsheet. You can then remove those recipients from your list, and stop emailing them.
How to add an unsubscribe link to your emails
Method 1: From the Mergo sidebar
At the top right of the sidebar, open the more options menu, and select Add unsubscription link:
Use the text field to personalize the link text to display in your mail, and click on "Save":
After launching your campaign, recipients will receive the email with the unsubscribe link as shown below:
Method 2: From your Gmail draft
At the end of your Gmail draft, add a text like Unsubscribe and click on the Insert link button:
Track who unsubscribed from your emails in your Google Sheets
If a recipient clicks on the unsubscribe link, Mergo will record this information under the Merge status column:
You can also open the Mergo tracking report to see how many recipients have unsubscribed: