Personalize your mail merges with {{merge fields}} to create more engaging email campaigns

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Make your recipients feel unique by adding personalized data tags like {{First Name}} to your email content. Increase their open rates and engagement with custom subject lines. Follow this tutorial to learn more about this feature.

  • Add {{Merge Fields}} in the body and/or the subject of your Gmail draft.

For example:

Draft with merge fields
  • Make sure your markers perfectly match your headers in your Google spreadsheet.

If you write {{date}} in your draft, and {{Date}} in your sheet, Mergo won’t replace this merge field as it is case and space sensitive!

Sheet with headers

Be careful with “invisible” spaces after your column headers, and remove them if there’s any!

Blank space in headers

If you want to check that your merge fields are correctly replaced, use our preview option to send a test email to yourself before launching your campaign.

That’s it! As shown below, all your personalized merge fields have been replaced with data from your Google Sheets:

Email with merge fields replaced